Roku has today announced that it will start offering over 20 different paid premium subscriptions within its Roku Channel app. These new options like Showtime and Starz add to Roku’s library of over 10,000 free TV shows and movies.
However, it’s not just Roku’s stand alone hardware that holds opportunity for the company. The Roku Channel and new video content are now available through its iOS and Android apps, and is currently ranked number six in the entertainment category. It also has its software integrated with many smart TVs as well. While there’s no Roku app for Apple TV, users can AirPlay content from an iPhone or iPad to a TV.
As noted by TechCrunch, it will be easy for Roku users to check out premium content before deciding if they’d like to pay for a subscriptions with free 7-day trials. Also, if they do it will be seamless and use the card that’s already on file.
The new premium subscriptions will start rolling out to Roku users this month, with the availability arriving to all by early 2019. Roku’s updated iOS and Android apps are set to be released sometime this month.
